Company News

Black Friday Has Competition

A new wave of shopping days attracts consumers, notes McKinsey.

Yes, Black Friday is still the preferred shopping day for consumers, but the longtime leader is getting a run for its money by a host of internet-inspired shopping activities. Blame it, in part, of course, on COVID-19. McKinsey & Co. surveyed more than 3,500 holiday shoppers in the US, UK, China, Germany and France. More than 60% of global consumers have changed their shopping habits, and they intend to stick to them. E-commerce options continue to soar, with 37% of consumers planning to sh...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters